Let a creative graphic designer make a custom business
card design for your company
Online templates are great, they are easy, cheap and fast
to make yourself. The disadvantage is that these standard designs
are not really unique and sometimes not of the best quality. This
can reflect negatively on you and your company. Besides that your
company may have or need other printed stationery materials like
letterheads and envelopes. Using different designs on each item
can come across as unprofessional and doesn't indicate a strong
brand. Another thing missing on most templates are logos. We aren't
talking about icons or symbols here. Real logos give your company
recognition and distinguish you from competitors. All in all good
reasons to consider a professional graphic designer if your budget
Start with logo design and follow with stationery items
like letterheads en printed envelopes
If you decide on a custom business card and you don't have a logo
it's best to start with the development of that first. Creating
a unique business logo will cost much more then just a card layout
but it's the basis of corporate identity design and worth the price
because you will use it for years to come. Once you have the logo
the creation of other stationery items will go a lot easier because
the style, colors and fonts are determined already.
A new business card design with vector logo and graphics
If you do already have a good logo it should be no problem for a
graphic designer to create a custom business card with it. Professional
designers use draw software progams to make vector illustrations.
If your logo is not available in vector it should really be converted.
Depending on the details of the design this can cost extra but again
it's worth it. The advantage is that it will look sharp when printed
and it can be scaled without loss of quality. That means you can
use it for big advertising billboards and car stickers for example.
Also Pantone color codes can be used so that colors are always consistent
in your artwork.
How does the custom design process work?
When it comes to custom logo design the designer will ask a lot
of questions about your company. This part is called the briefing.
Don't hold information back but give as much relevant info as you
can so the designer has stuff to work with. When he or she knows
enough it's time to start creating. This can take a few days after
which you will receive several proposals. I would suggest minimally
three but it depends on the agreement you have. A good designer
combined with a good briefing should be able to create good proposals
that appeal even tho they may not be perfect the first time round.
If non of the designs appeal immediately don't panic. Describe what
you like and don't like about them and move forward with the best
one. The creator will then have another chance to get closer to
a design that does appeal to you. The number of revisions should
be agreed upon beforehand though. In the end you should have a result
that you can be happy with. If the initials designs are completely
off and you have no confidence in the designer it's probably better
to abort the mission. This creation process can also be applied
for making business cards if you already a logo. The briefing however
doesn't need to be that elaborate.
How to find a good freelance graphic designer or agency
with design services?
Ask friends and business partners if they can recommend anybody.
Always check portfolios and see if they have many real clients.
Some printing services have a separate design department too. Send
out a tweet and see who reacts. Organizing a contest with several
designers is another option but that requires more time and invites
all kinds of amateur artists.
How much do custom designed business cards cost?
The best way is to ask a quote for the work you want done. Some
will give you an hourly price or just a one price for the whole
job. Many designers won't do spec work so expect to pay at least
50% up front.
Card Templates Disclaimer